Yahoo marketing chief Kathy Savitt leaves for STX Entertainment

SAN FRANCISCO — Yahoo's marketing chief Kathy Savitt, who was tasked with broadening the appeal of Yahoo's aging brand to a new generation of consumers, is leaving to join start-up film and television studio STX Entertainment where she will lead its digital content business.

Savitt, who was a key lieutenant to Chief Executive Marissa Mayer, was also responsible for Yahoo News, Yahoo Finance and Yahoo Sports.
Yahoo confirmed Savitt's departure in an emailed statement.
We appreciate her contributions to Yahoo over the past three years and wish her well," Yahoo spokeswoman Becky Auslander wrote.
Savitt's departure comes amid a growing number of defections from Yahoo as well as a growing chorus of questions from Wall Street about the leadership of Mayer, a former Google executive who came in more than three years ago on a tide of high expectations but has failed to revive growth of the company's
 advertising business.
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